Architecture & Design
Design-led brand website
Businesses whose work is visual, where the website is the portfolio and the sales pitch at once.
Example project. This page shows how we approach this kind of website and what we would build. It is not a completed client engagement, and the screenshots are design examples rather than a live site. Named client projects, approved screenshots and verified figures are published here as they are signed off.
- Client
- Example project
- Sector
- Architecture & Design
- Services
- Web Design, Development, Performance, SEO
Challenge
Beautiful work presented in a template. Images compressed to the point of damage, slow pages, and no route from admiring the work to starting a conversation.
Project goals
- Present the work at the quality it deserves
- Make the portfolio fast on a phone
- Turn browsing into an enquiry without interrupting the experience
Intended outcome
- The portfolio loads quickly on mobile instead of stalling on heavy images.
- Each project stands as its own page rather than a thumbnail with no story.
- There is an obvious route from looking at the work to starting a conversation.
Measured results
Figures are published only where they have been measured and the client has approved them. We would rather show none than publish a number we cannot stand behind.
05 — Our approach
Treat the project library as the product: fast, large imagery, careful sequencing, and an enquiry path that feels like the natural end of looking rather than an interruption.
Design decisions
- A restrained typographic system that lets the work carry the page
- Sequenced project pages covering the brief, the thinking and the outcome
- Layouts designed for a phone as carefully as for a large screen
Development
- Responsive, lazy-loaded imagery with stable layout
- A project structure that makes adding new work straightforward
- Performance budgets checked before launch
SEO and marketing work
- Search foundations across project and sector pages
- Descriptive titles and alt text on every project image
06 — Before / after
What actually changed.
Before
A grid of thumbnails with no story.
After
Full project pages covering the brief, the thinking and the outcome.
Before
Heavy pages that crawled on mobile.
After
Optimised, lazy-loaded imagery with stable layout.
Related service
This project draws mainly on our web design & development work.
Explore Web Design & DevelopmentYour digital presence should reflect the business you are building.
Tell us where you are now and where you want to go. We'll work out what needs to change.