Property & construction build

The client

Regional contractors, developers and specialist trades who win work on reputation and referral, and want the website to carry the same weight as the work does.

The problem

The business is credible in person and invisible online. The site was built years ago, shows a handful of low-resolution photographs and says nothing about scale, accreditation or the kind of project the company actually wants. Enquiries arrive from people who are the wrong fit.

The strategy

Decide which work the business wants more of, then build the whole journey around it: the sectors it serves, the projects it shows, the way capability and compliance are evidenced, and the search terms buyers and specifiers actually use.

Website & design work

A project-led design with large photography, clear sector pages, and specification detail available without burying it. Enquiry paths sit on every page, written for someone who is comparing three firms.

Marketing work

Local and sector SEO on the pages that describe the work, a structured project library that keeps producing indexable pages, and paid campaigns aimed at the specific services with the best margin.

Before / after

• Before: one generic services page covering everything the company does.
• After: dedicated pages per service and sector, each with its own project evidence.
• Before: enquiry form at the bottom of a contact page.
• After: a clear enquiry path on every page, with the information the team needs to quote.