Professional Services
Professional services redesign
Firms whose expertise is obvious in a meeting and completely flat on the page.
The client
Legal, accountancy, consultancy and advisory firms selling judgement rather than a product, where trust decides the enquiry.
The problem
Every competitor says the same four things. The site lists services without explaining who each one is for, what happens next, or why this firm. Visitors read, fail to place themselves, and leave.
The strategy
Rebuild around the client's question rather than the firm's org chart. Each service page answers who it is for, what the process looks like, what it typically costs to engage, and what the first conversation involves.
Website & design work
A calm, confident editorial design: strong typography, real people, no stock handshakes. Named contacts and next steps visible at the decision point rather than hidden in a footer.
Marketing work
Search work around the problems clients type rather than the service names firms use, supported by genuinely useful articles and clean internal linking between them and the service pages.
Before / after
- Before: services described in the firm's internal language.
- After: services described as the problems clients arrive with.
- Before: no indication of process, cost or timescale.
- After: what happens next set out plainly on every service page.
Results
Performance figures are published only where the client has approved them and the data is verified. We will share relevant numbers directly during a conversation rather than putting unverified claims here.
Services used
- Strategy
- Web Design
- Development
- SEO
- Content
Next project
Design-led brand website →Your digital presence should reflect the business you are building.
Tell us where you are now and where you want to go. We'll work out what needs to change.