Skip to content
SB Digital Enhancements

Web Design

What should a business website include?

A practical checklist of the pages, content and technical foundations a commercial website needs.

SB Digital Enhancements · 9 December 2025 · 6 min read

The pages

A homepage that explains the business, a page per service written for the customer who needs it, evidence of past work, an about page with real people, and a contact page that is easy to complete.

The content

Plain descriptions of what you do, proof that you have done it, clear pricing signals where you can give them, and an explanation of what happens after someone gets in touch.

The foundations

Fast loading, sensible URLs, unique titles and descriptions, structured data, accessible markup, analytics and conversion tracking. None of it is visible to visitors, and all of it affects results.

Start a project

We'll look at your website and marketing from the customer's perspective and tell you what we would change first.

Start a project