1. Visitors cannot tell what you do in five seconds
If the first screen leads with a slogan rather than a plain description of what you do and who for, you are asking people to work. Most will not.
2. The site is slower than your competitors'
Speed is a conversion issue before it is an SEO issue. Oversized images and heavy scripts are the usual culprits, and both are fixable without a rebuild.
3. There is no obvious next step
Every page should have one clear action. A page that ends with nothing to do quietly sends people back to search results.
4. Nothing on the site evidences trust
Accreditations, real photography, named people, clear locations and genuine client work do more for conversion than adjectives.
5. Mobile is an afterthought
Most visits happen on a phone. If tap targets are small, text is tiny or layouts scroll sideways, the enquiry is lost before the content matters.
6. Your marketing sends traffic to the homepage
Campaign traffic needs a page that matches the promise in the ad. Dropping everyone on the homepage wastes the spend.
7. Nobody is measuring anything
Without conversion tracking you cannot know which pages, channels or campaigns produce enquiries, so every decision is a guess.
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